Hello, welcome to ChasingYs!

As a researcher, my mission is to understand the gaps in people’s lives by examining the underlying drivers of goals and behaviors, and connect how culture, media, and technology interact to shape everyday experiences.

 

Depending on the business context, I balance user and marketing research, to identify clear areas of opportunity and direction for brands, products, and business owners.

 

My work supports experience planning and product development. ​If you’re wrestling with a business problem or just curious how research could unlock opportunities for your business and customers, I’d love to chat.